Brand Building

If your staff come into direct contact with customers, being kitted out in corporate clothing is a great opportunity to promote a positive brand image.  An electrician turning up at a customer's office wearing a clean, smart shirt embroidered with your company details will hopefully leave a lasting impression of quality and care over the job they do.

Related to brand building, corporate clothing can help promote your specific company values too.  For example if you are on the journey to becoming net zero, promoting it on the clothing worn by your staff gets your message across each time they interact with a customer.  As you can imagine, it's much more effective than trying to find a way of introducing the topic when all your customer wants to talk about is the battery life of their laptop !

Recognisable

Corporate attire also has a much simpler benefit in that it makes your employees recognisable when they are working !  At events where there are a large mix of customers (eg a conference or a show), being able to easily recognise where to go for help/assistance/service makes the transaction process much smoother for the customer.

Removes the stress of 'what to wear'

For some of us, navigating the 'what to wear' conundrum every morning can take up valuable time and leave people feeling stressed.  This is especially true of workplaces post-covid, while we worked from home, many of us chose comfort over corporate attire when deciding what to wear and as we start to come back to the workplace, we've not quite shaken that habit.  As a result many workplaces have a more relaxed attitude to dress code and while for some that's great, for an equal number deciding what to wear can be hard ! You can relieve this pressure and set out what you expect from staff in terms of dress code by introducing a corporate clothing range.  With enough items to cover different seasons, your staff will have a much clearer idea of what to expect from the workplace.